From the
press release:
New York, NY--(HISPANIC PR WIRE)--March 7, 2007--Legendary New York Yankees closer Mariano Rivera today agreed to be an official spokesperson for the American Bible Society’s “La Biblia Es Mi Guía” (“The Bible Is My Guide”) national advocacy campaign designed to promote Bible reading among Hispanics.
Rivera will be the face of a subway advertising campaign running March 3rd to April 1st that encourages Latinos across New York City and the Tri-state area to read the Bible and experience its life changing message. Rivera will promote the central theme of the campaign – “La Biblia Es Mi Guía…Leela!” (The Bible is My Guide…Read it!).
“I am excited about our partnership with Mariano Rivera,” expressed Rev. Emilio A. Reyes, vice president, Hispanic/Latino Ministries of American Bible Society. “I know this partnership will have a great impact in reaching New York’s Latino community, many of whom have not yet experienced the life-changing message of the Bible.”
“I believe that the Bible teaches us, that the Bible guides us, it’s the life-giving Word of God,” said Rivera. “We need this guide on a daily basis in order to move forward and that is why I support this campaign.”
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