Purple Beverage Company, Inc. (OTCBB: PPBV) announced today that it has named Yankee relief pitcher and baseball superstar Mariano Rivera as the newest celebrity spokesman for its antioxidant-rich beverage, Purple.

Mariano holds scores of MLB awards and records, including the most postseason saves of all time and being one of two pitchers to save three All-Star Games. Additionally, he’s the only pitcher in baseball history to close out three World Series.

“It is an honor to work with Mariano Rivera,” said Ted Farnsworth, Founder and CEO of Purple Beverage Company. “He is, without a doubt, the greatest closer in baseball history. His long list of accomplishments makes him not only a baseball great, but also a true New York icon. We are thrilled that he is joining the Purple Team.”

“As an athlete, the foods and beverages that I put in my body are especially important. I look for healthful, natural products,” said Rivera. “Not only does Purple taste great, but the antioxidants in Purple are also an important part of my recovery system, keeping me at my best so I can strike out the side and come through for my team.”

When he is not closing out games for the Yankees, Rivera is very involved with philanthropic works in his native Panama. He’s built an elementary school and a church, provided Christmas gifts to children and developed a program that provides computer access and adult mentors to youths.

“Mariano is highly regarded as not only a great athlete, but also a great humanitarian,” added Farnsworth. “And we share his passion for caring and helping, so we’re looking forward to working with him on his charity initiatives as well. With baseball being our national pastime,” concluded Farnsworth, “we want Purple to become as natural a choice in beverages as baseball is in sports. Working closely with players like Mariano Rivera in New York and Torii Hunter in Los Angeles will bring us one step closer to achieving our goal of making Purple a household name.”

Under an agreement brokered by Ed Schauder, President of Esquire Sports Management, Rivera will be the focus of a Purple ad campaign and conduct public appearances on behalf of Purple throughout the New York area. Additionally, he will be out and about supporting the Purple brand at numerous local events and programs conducted by Purple Beverage Company.

Purple is a unique and tasty blend of seven of the world’s most powerful antioxidant-rich juices, including the exotic açai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink, part of a healthy fruit smoothie or mixed with your favorite spirit. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle.

Purple can be found in select GNC stores across the country, as well as in restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.