New York Yankees legend Mariano Rivera, Los Angeles Angels of Anaheim star outfielder Torii Hunter and rapper/hip hop artist Talib Kweli will celebrate All Star Week at an exclusive, star-studded private event at the New York City hotspot, Pink Elephant. Purple Beverage Company, Inc. (OTCBB: PPBV) is partnering with Pink Elephant to host the "Purple All Star Celebration" on the eve of baseball's mid-summer classic to celebrate our nation's pastime and raise a glass to the company's baseball star partners.

“We’re excited to work together with Pink Elephant to celebrate All Star Week in New York City by hosting this VIP event,” said Ted Farnsworth, CEO of Purple Beverage Company. “The party will not only provide Purple Beverage Company with the opportunity to honor Torii Hunter and Mariano Rivera, but it will also provide us with a venue to introduce Purple™ to other VIPs, baseball stars and celebrities gathering in town for the historic final All Star Game at Yankee Stadium.”

The event will also feature rapper Talib Kweli, who is credited for his socially conscious rap lyrics. As one of the best-known rappers in alternative hip hop, Kweli – who was named a favorite rapper by both Jay-Z and 50 Cent – will give a private performance for Purple All Star Celebration attendees.

“We are excited for Talib Kweli’s performance at the Purple All Star Celebration,” added Farnsworth. “Not only is he a well-respected hip hop artist, but he also shares Purple Beverage Company’s core values in his socially-mindful lyrics that promote causes like thinking ‘green’ and community building.”

The Purple All Star Celebration at Pink Elephant is an exclusive, invitation-only event to be held after the Home Run Derby on July 14. A full list of other VIP guests and opportunities to win tickets to the event will be announced within the upcoming weeks.

Ranked "Best Nightclub" by City Search 2006, Pink Elephant is an opulent oasis fashioned after the festive party paradises of St. Tropez and Rio de Janeiro. Pink Elephant offers a plush, intimate haven in which to enjoy a high-energy atmosphere, luxurious service and some of the world's most popular house music DJs.